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Welcome to the Vivace Chorus Newsletter.
We intend to publish twice a year with news and views concerning
your Choir, its friends and members. Our idea is to keep each
member
informed
of
developments
concemning
concerts,
personalities and news. It will be a forum to celebrate success as
much as to inform; we hope you enjoy reading it.
¢
Carve out a niche as a choir
willing to perform newer
works as well as ‘traditional’.
Ensure that we have a
¢
with
committee
responsibilities
known to all.
Up o you.
that
ACTia,,
In order to make a real go of it, we have to rely on your input for any
anecdotes and ideas, comments or criticisms. We want it to be a
lively publication that reflects the lively choir that we are.
are
Building
the
Future
There will be a Voice-Mail ‘Letters-to-the-Editor’ Box for you to put
ideas or articles in at rehearsals; alternatively you can e-mail
material to jgarrow@tiscali.co.uk. We will be happy to re-write any
stories for you, so piaase don’t let this hold you back.
We recognise that there is a
great deal of talent and energy
amongst Choir members lying
)ably the ham‘est part of our erandxng project ~ choosing a
new name for our Choir, ‘Vivace Chorus’ ~ has been achieved.
Engendering a Tea,m Spmt
We're now ready for the next crucial phase.
~ Ahead of the Game ~
Much of what we have been working on has been with the help and
professional guidance of Toshiba marketing guru, Rupert Standley.
Together we have planned an ambitious and wide-ranging strategy
which would make other choirs green with envy.
~ Fan Club ~
Given members’ enthusiasm and high level of support
evident at our meetings and rehearsals, we are now confident that
the marketing plan we have been working on for the past few months
can really work. In order to do so, though, it needs your help.
~ On a Mission
dormant. It is, therefore, to the
many of you that we
now appeal.
The plans we have drawn up
include activities intended to
enhance our reputation and to
maximise
the
growth,
awareness and success of the
choir over the next few years.
We are looking for choir
members to join one of four
teams, each one dealing with
a specific area of marketing.
You Decide
~
the House style.
efforts a direction. In no particular order
... we aim to
@ Create a new image for the choir.
¢ Increase size of audience.
¢ Detach our choir from its association with the Guildford
Phitharmonic Orchestra.
¢ Distinguish our choir from other choirs, and GCS in particular.
¢
Increase Choir size from 135 to 160.
¢
Make concerts more of ‘an event’.
Vivace Chorus ~ Sounds great.
¢
Set up new ideas and
activities for concerts.
¢
Find new venues; eg.
¢+
National Trust houses,
theatres, elc.
Promote interesting
stories about the choir for
¢
Press Releases.
Look for collaborative
events eg Open
Air concerts.
+
¢
+
¢
Set up and maintain a new web
site.
Build and maintain a database of
5k of potential audience,
concentrating on e-mail
addresses.
Make it easy for audiences lo
obtlain tickets.
Do Press Releases about
impending concerts.
+
Consider cost implications of
¢
advertising concerts.
Look at our advertising for new
+
programmes, conductors, elc.
Review how we sell tickets, programmes, dninks,
%{f"‘? 2
N4
merchandise, both before and during concerts.
+
Consider pre-concert talks/activities.
ideas.
What are {he
¢+
Encourage members to get
involved in the promotion of their
choir.
¢
Send regular newsletters.
+
Use members to provide
foundations of database.
+
¢+
+
Provide publicity letter for each
concert.
Encourage involvement in selling
more tickets.
Set up social gatherings after
rehearsals and/or concerts.
+
Use smaller groups for
concerts in small venues.
"‘Contemperary Cheoral Classics” ?
We have embarked on an innovative series of concerts that we
hope will give us a distinctive edge over other choirs: a five-year
cycle of concerts h;ghitghtmg extraordinary choral works from the
late 20" and early 21* centuries
~ classics of the future
~and
combine them with well-established masterpieces.
The first in this series is our May concert in which we have paired
Vaughan Williams’ masterpiece, Dona Nobis Pacem with Karl
Jenkins' The Armed Man. Next year sees Elgar's Belshazzar's
Feast alongside Francis Pott's Song on the End of the World and
in 2007 comes Richard Blackford’s deeply moving ‘Voice of Exile’
counterbalanced by Rutter's Requiem. If we get our finances right
over the next season or two, we intend to commission a piece
especially for ‘Vivace'.
M&MW@M
Other choirs might sing Mozart’s Requiem or The Messiah, but
not many have Vivace’s confidence, expertise and professional
approach to take on a challenge such as the ‘4 Cs'.
We have a great history behind us,; please help to make the
future even greater by signing up to the marketing plan.
Jeremy and Jeremy — the musical
drive behind Vivace's
professionalism.
Vivace Chorus ~ Sounds great.